ABOUT US

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Après Social was born from a blend of marketing expertise, entrepreneurship, and a love of the mountains. I’m Josy, and my journey in digital marketing started with a degree in Marketing, followed by launching my first social media company in Cornwall back in 2015. That company is still going strong today, helping local businesses grow their online presence.

In 2016, my husband Joe and I took a leap, we sold up in the UK and moved to France to follow our dream of running ski chalets. We started with one chalet in Serre Chevalier, and thanks to the power of social media, we achieved 100% occupancy from the very first season. Year on year, we expanded, taking on more chalets  and every single one of them ran at full capacity. It wasn’t luck. It was the right content, the right strategy, and the right storytelling.

More recently, we’ve built our personal brand The Roaming Rascals, sharing our six-month adventure travelling across Asia with our two daughters. In just a short space of time, our content has reached almost 1 million people every month, opening doors to collaborations, sponsorships, and unique opportunities. Living that experience proved to us once again how powerful social media can be when it’s done well and how it can create communities, drive bookings, and unlock business growth.

In today’s world, social media isn’t optional, it’s the shop window for your chalet, your ski school, or your après bar. Guests aren’t just booking holidays; they’re booking experiences they’ve already seen online. Getting it right means turning browsers into bookers, filling your weeks, and staying ahead in a competitive resort market. We know this because we’ve lived it, and that’s why Après Social exists.

Après Social is run by me, Josy, with the support of my husband Joe. I focus on strategy, storytelling, and consultancy, while Joe brings his technical edge, drones, photography, and the back-end work that keeps everything running smoothly. Together, we’ve blended creativity with tech, giving our clients the full package.

We’re also parents to two adventurous daughters, who’ve grown up skiing and travelling with us. Skiing has been part of my life since I was 12 years old, and Joe and I both fell in love with the  industry during two incredible ski seasons in Val d’Isère, before launching our chalet business in Serre Chevalier. The Alps are still our second home,  we go back every year and it’s a privilege to now work alongside some of the most inspiring brands and businesses in the ski world.

Après Social is more than a marketing agency, it’s a consultancy built from real experience, designed to help the ski industry thrive. We combine a passion for the mountains with proven results in digital marketing, so your business can tell its story, stand out online and stay fully booked.