Hand us the reins. Keep your weeks fully booked.
You’re running chalets, lessons, and EVERYTHING ELSE, you don’t have time to plan content, edit reels, reply to DMs and monitor ads. With Après Social VIP, we become your in-house ski-industry marketing team. We plan, create, post, engage and optimise, so you stay visible online and focused on guests.
What you get (every month)
Full social management (IG • TikTok • FB)
- Content strategy matched to your goals (bookings, lessons, table reservations)
- Daily or near-daily posting across 2–3 platforms
- Reels/TikTok production: scripting, editing, captions, on-screen text, hashtags
- Stories & highlights management (menus, snow updates, FAQs, behind-the-scenes)
- Branded Canva templates for quick announcements
Guest enquiry capture & automation
- Smart auto-replies for FAQs (transfers, ski school, rental, check-in/out)
- Lead capture flows → DMs to email/booking forms
- Follow-ups for abandoned enquiries
Real resort presence (without you lifting a finger)
- Live snow & lift-status updates (where available) turned into quick stories
- UGC pipeline: we collect, permission, and repurpose guest photos/videos
- Social interaction time each week: we comment, network, and build relationships with local partners (ski schools, hire shops, guides, après venues)
Paid growth & conversion
- Always-on ad funnels for awareness ↔ enquiries ↔ bookings
- Targeting by interests, geo, and lookalikes of past guests
Reporting & optimisation
- Monthly performance report (reach, engagement, leads, bookings)
- What worked / what to change next month
- 45-minute strategy call with clear action points
Optional premium extras (bolt-ons)
- Drone & pro photography (property, runs, resort)
- Influencer/creator visits (we source, brief, host deliverables)
- Email marketing (2x newsletters/month: snow, offers, availability)
- Referral & loyalty systems (codes, “friends of” rewards)
- VIP launch campaigns (new chalet, refurb, chef menu, event weeks)
How it works
1) Kickoff & asset pull
We align on goals and voice, gather brand assets and map your key dates (arrivals, peak weeks, events).
2) 30-day content plan
You’ll see a clear calendar with posts, reels concepts, story beats and ad angles.
3) Create & schedule
We handle scripting, editing, design, captions and publishing.
4) Engage & grow
Daily DMs/comments, community building with local businesses, UGC requests, and trend adaptation.
5) Optimise & report
Monthly data review → next-month improvements. You get the wins without the work.
Who it’s perfect for
- Premium chalets that want a fully booked calendar
- Ski schools aiming to fill classes and private lessons
- Après bars/restaurants that need consistent buzz and reservations
- Resorts/tour ops seeking a cohesive, always-on presence
Investment (guide)
- VIP Chalet / Ski School: £1,800–£2,500 per month
(2–3 platforms, near-daily posting, reels/TikTok production, ads, automations, UGC management, 2–4 hrs/week social interaction)
- Resort / Tour Operator: custom proposal (multi-account management, campaign bursts, creator programs)
Bolt-ons (drone/photography/influencers/email) priced per project.
What we need from you
- Brand assets (logo, fonts, image permissions)
- Access to accounts & booking links
- Occasional on-site clips from staff (we’ll brief you with simple shot lists)
We’ll turn your everyday moments, fresh snowfall, a roaring fire, happy guests, into content that converts.